- Event, Photography
Brooklyn. 2009. Grits & Biscuits was born. Once a party series promoted solely by word of mouth, Grits & Biscuits has transformed into an international brand consistently selling out 2000+ capacity venues. Exclusively showcasing southern hip-hop, the brand serves a unique audience that was raised in, went to college in, or just appreciates “dirty south” culture.
Grits & Biscuits attracts a diverse group of urban professionals who typically wouldn’t be expected to party together. Lawyers, doctors, athletes and celebrities are known to attend religiously. Southern hospitality is at the heart of the brand and everyone is encouraged to come as they are. VIP sections and bottle service are taboo and all patrons are treated equally (even Jay-Z and Beyonce).
After that first sold out event there was a heavy circulation of personal photos shared by attendees on their own social media pages but no official photos. The Grits & Biscuits team needed the ability to sculpt their brand with images they could curate and promote for themselves.
Grave Shift Studios invariably delivers high quality work that helps to enhance Grits & Biscuits’ already strong reputation. Images are created with both the brand and audience in mind. For Grits & Biscuits, we focus on displaying the fun, energy and diversity of each event. For the audience, our focus is capturing shareable and engaging memories that leave viewers not wanting to miss the next party.
The visual tone that Grave Shift Studios has established for Grits & Biscuits over the years fuels a large part of the brand’s identity beyond the core party experience. In a social media driven world, our engaging photographs coupled with the event’s strong word-of-mouth serve as a strong marketing tool for the fans and brand alike.