Portfolio

The Ladies That Lead Tour

Presented by The BOSS Network

Grave Shift Studios has been fortunate to document the Ladies That Lead Tour experience presented by The BOSS Network.  Sponsored by Prudential, the event highlights influential women of color; who can inspire other women by sharing their strategies and journey to success.  This event celebrates female leadership and encourages women to pursue their ambitions.

Panels spotlight leaders not only in their industry but in their community, setting a standard for what success looks like and owning their power.  Hosted by BOSS Network founder Cameka Smith, recent tours have been headlined by Beverly Johnson (model, actress, and businesswoman) and Michelle Williams (member of the Grammy award winning group Destiny’s Child).

For The Artist

Your Content is King

DOX management reached out to us to produce visuals for his upcoming mixtape. The presentation would be used to reintroduce DOX to his audience. Along with a music video, we suggested an EPK capturing an intimate dialogue about his journey thus far, and the outlook of his career.

Giving listeners snippets of what to expect, he EPK consisted of several motion graphic vignettes accompanying choice tracks from his mixtape, .  

On the eve of the release, DOX was so impressed with the graphics produced for the EPK that he requested some graphical elements be re-purposed as the actual package design for the final release.

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Grits & Biscuits

Overview

Brooklyn. 2009. Grits & Biscuits was born. Once a party series promoted solely by word of mouth, Grits & Biscuits has transformed into an international brand consistently selling out 2000+ capacity venues. Exclusively showcasing southern hip-hop, the brand serves a unique audience that was raised in, went to college in, or just appreciates “dirty south” culture.

Grits & Biscuits attracts a diverse group of urban professionals who typically wouldn’t be expected to party together. Lawyers, doctors, athletes and celebrities are known to attend religiously. Southern hospitality is at the heart of the brand and everyone is encouraged to come as they are. VIP sections and bottle service are taboo and all patrons are treated equally (even Jay-Z and Beyonce).

Grits & Biscuits has performed on stage at Jay-Z’s Budweiser Made In America Festival, Brooklyn’s Afropunk Festival and been featured in Fader, Black Enterprise, Complex, and Parlour magazines.

The Need

After that first sold out event there was a heavy circulation of personal photos shared by attendees on their own social media pages but no official photos. The Grits & Biscuits team needed the ability to sculpt their brand with images they could curate and promote for themselves.

The Solution

Grave Shift Studios invariably delivers high quality work that helps to enhance Grits & Biscuits’ already strong reputation. Images are created with both the brand and audience in mind. For Grits & Biscuits, we focus on displaying the fun, energy and diversity of each event. For the audience, our focus is capturing shareable and engaging memories that leave viewers not wanting to miss the next party.

The Result

The visual tone that Grave Shift Studios has established for Grits & Biscuits over the years fuels a large part of the brand’s identity beyond the core party experience. In a social media driven world, our engaging photographs coupled with the event’s strong word-of-mouth serve as a strong marketing tool for the fans and brand alike.

Empire State Building

Overview

In late 2012 the Empire State Building introduced an innovative LED lighting system that allowed for dynamic, state of the art light shows to illuminate the New York City skyline. Grave Shift Studios has been honored to produce multiple video projects showcasing these presentations for the Empire State Building. One of our most exciting light exhibitions took place during the annual Macy’s Fourth of July fireworks celebration and was designed and choreographed to music by recording artist Usher. The playlist was broadcast live on local New York City radio to coincide with the light show.

The Need

The Empire State Building needed a dependable company that could shoot, edit, and deliver high quality recordings of their light-shows within a few hours.

The Solution

Grave Shift Studios consistently delivered quality, dependable service by means of a unique, streamlined process through which a package could be fully produced and delivered for immediate distribution to news outlets and the organization’s social media portals including both Facebook and Youtube.

The Result

Video packages Grave Shift Studios created for the Empire State Building have garnered more than 250,000 views on their Youtube channel, and have been broadcast on news outlets around the world. Our quality work has led to the production of several internal presentations for the Empire State Building organization as well.

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Aerial videography provided by Arnie Itzkowitz of Aerial Exposures.

Billtrust

Overview

A satisfied Grave Shift Studios customer referred our services to the Billtrust marketing team. By improving and simplifying the online billing process, Billtrust has developed products and services dedicated to saving customers time and money. Billtrust has partnerships with more than a dozen software companies, buying groups, and trade associations who have selected them as their preferred billing service provider. Some of their clients include Chiquita Brands International, New Balance, Cobra PUMA Golf, and East Coast Metal Distributors.

The Need

Unimpressed with a previous venture in to video marketing, Billtrust was in need of new materials that promoted unique real-world uses of their products and services.

The Solution

What better way to spotlight real-world uses, than from the mouths of the actual customer! Grave Shift Studios sat down with the Billtrust marketing team and developed a list of questions tailored to learning why clients switched to Billtrust, their transition, and most importantly how they individually utilize the services.

The Result

The Grave Shift Studios team traveled to Philadelphia for the Billtrust User Summit where we assembled a collection of testimonials that went beyond what we set out to capture. Customers earnestly reflected on customer service, ease of use, and their general love for the product; delivering entertaining and poignant testimonials. The final videos were displayed across all of Billtrust social media outlets.

Music provided by Nate Jones

Chrissy Werner, Sr. Marketing Manager

Grave Shift Studios was referred to us through colleagues and we could not have been happier with our videos! Robert and his team were professional and responsive during the entire process. They were easy to work with and guided our creative ideas. We easily trusted Robert with our clients during the shoot and the end result were polished business videos that will surely help us win new deals. I would highly recommend Grave Shift Studios to any marketing team looking for outstanding work!